Marketing

**//MARKETING FOR THE SCHOOL LIBRARY PROGRAM//**

1. //**HAVE A PLAN**//: Be organized. What is it you want? Know where you are heading: increased foot traffic, increased usage, increased knowledge. Student success is the goal!
 * A Profession at the Tipping Point: Time to Change the Game Plan by Karen Bonnano
 * A Profession at the Tipping Point: Time to Change the Game Plan. shared by Joyce Valenza on Teacher Librarian Ning

2. //**KNOW YOUR CLIENTS**//: Survey stakeholders to determine what services are needed or desired in your library. Offer what is in demand and then implement a marketing plan to advertise these services and programs.
 * Using Focus Group Interviews to Improve Library Services for Youth by Sandra Hughes-Hassell; Kay Bishop, //Teacher Librarian//
 * What would Madison Avenue Do? Marketing to Teens. by Anastasia Goodstein

3. //**MARKETING INCLUDES**//: Newsletters, brochures, bulletin boards, giveaways, school web page, open house, book fairs, book club, photo ops with local dignitaries.
 * Here is a helpful website with many ideas for school library marketing: School Library Marketing>

4. //**PUBLIC RELATIONS**//: Get out of the library - BE VISIBLE!
 * What Can Teacher-Librarians Do to Promote Their Work and the School Library Media Program? offensive formula P+M=A by Sarah Kelly Johns