Introduction



= **The School Library Program**  = = =

Marketing and advocacy strategies for the school library are truly about being proactive and innovative, about using strong communication techniques and about connecting with administration, peers, students, and school community. Effective marketing are advocacy practices that are deliberate and consist of long-term plans which are implemented as part of daily practices and routines in the school library. It is not only about avoiding budget cuts; it is about nurturing and evolving existing programs to meets the needs of all stake holders. Data needs to be collected to communicate to stake holders the impact of the school library programs and services on student achievement, the development of skills and attitudes necessary to be successful in contemporary society. It is NOT about self-preservation: it is ALL about the student. (AASL, School Library Program Health and Wellness Toolkit)

This presentation on Successful School Library Advocacy (Bonnano, 2009) provides a good overview of the relationship between marketing and advocacy, as well as the over-all process when implementing advocacy for the school library program. media type="youtube" key="HdPYRo0zYw4" height="408" width="546" align="center"