Resources



**//Marketing//** Promoting your library media center program is a necessity: This will provide you with the ABCs of establishing a marketing program for your school library. It approaches the marketing plan from a business model; find out what your customers want, make it, market it, and build a customer base.

Marketing Our Libraries on and off the internet: This site is rich with links to resources ranging from library marketing articles to workshops for understanding future trends and marketing your school library online.

Why and How to Use Blogs to Promote Your Library's Services //by Darlene Fichter:// This site walks you through setting up a blog for marketing your school library. There are also links to several other existing school library blogs which are great resources in themselves. The information is practical and easy to follow.

//Social Marketing and the School Library: An Effective Path to Collaboration? by Gayle Bogel.// This study was develpoed in order to gather data about collaborative interactions between teachers and teacher librarians. the researcher used the AIDA (Attention, Interest, Desire, and Action) social marketing model.

** //Advocacy// ** What are the 7 successful strategies that you need to add to your advocacy toolkit?: A webinar presented by Karen Bonnano explaining how and where to start when advocating for your school library program.

Canadian Library Association: Advocacy: This site has a link to a great resource to train library personnel in advocacy for the school library.

Australian School Library Association Inc. (ASLA): An important (and current) website from Australia providing valuable information on advocacy.

School Library Program Health and Wellness Toolkit: American Association of School Libraries. This site provides a clear explanation of advocacy and the steps for creating a plan for advocacy. Beyond that, it identifies stakeholders, how to implement the plan and finally how to share the findings through marketing.